New Tastes, New Vibes
Zug might be quite small, but its food scene is full of big surprises. From plant-based buffets to authentic Italian pizza, craft cocktails, and historic revivals, the canton is buzzing with fresh openings and culinary reinventions. Whether you're an adventurous foodie, a coffee-lover, a wine enthusiast, or just looking for your next favorite hangout, here's where you should be eating, sipping and socializing in Zug.
© Williams ButchersTable
tibits – Feel-Good Food, Powered by Plants
© tibits
Right next to Zug train station, tibits delivers bold vegetarian and vegan flavors in a casual, inviting atmosphere. The concept is simple: pick what you love from a vibrant buffet, and your meal is priced by weight. From spicy curries to colorful salads and creamy desserts, everything is made fresh and packed with flavor. Grab a quick take-away, enjoy a long coffee catch-up, or join one of their lively community events like QuizBits. Sustainable, tasty, and surprisingly filling – tibits is food that fits your vibe and your lifestyle.
E’cco – Italian Tradition with a Modern Twist in Baar.jpg)
© E'cco
Bringing a fresh slice of Italy to Baar, E’cco – Pizzeria e Cucina Italiana is the new passion project of Sicilian chef Nicola Rinzivillo and his wife, Egle Legname, who runs the front of house. The beautifully renovated space features olive green tones, warm lighting, and a stunning Neapolitan pizza oven as its centerpiece. The menu is a love letter to authentic Italian flavors, from Roman-style pinsa and fresh pasta to creative antipasti and carefully crafted pizzas. Everything is made with high-quality ingredients and traditional techniques. Fine Italian wines and a soon-to-open terrace, E’cco offers a relaxed yet refined experience for families, date nights, or anyone craving a real taste of Italy.
Williams ButchersTable – Premium Steaks & Butcher Shop Elegance
© Williams ButchersTable
A legendary Swiss steakhouse is coming to Zug. Set to open in spring 2026 in the historic Haus Aklin in the Old Town, this new outpost of Williams Butchers Table will combine gourmet dining with an in-house butcher shop. Expect expertly prepared steak specialties, homemade sausages, and dry-aged meats crafted without additives. The building itself has deep butcher roots, and the revival of this culinary tradition has locals excited. With its Zurich location already ranked among the world’s best steakhouses, this will be a must-visit for meat lovers.
Joe & The Juice – Zug’s New Energy Hub
© Joe and the Juice
Fresh juices, protein-packed shakes, crispy sandwiches, and seriously smooth coffee – that’s what Joe & The Juice brings to the heart of Metalli Zug. More than just a juice bar, it’s a stylish spot to refuel, relax, or meet up with friends. Whether you're between meetings or squeezing in a gym break, this vibrant hangout offers fast, healthy options with a side of cool. Expect friendly faces, positive vibes, and playlists you’ll want to Shazam. This is clean eating for people on the go.
Bergrestaurant Pfaffenboden – Rustic Roots, Refined Touches at 1,020 Meters
© Zuger Zeitung / Stefan Kaiser (Walchwil, 16.04.2025)
Perched high above Walchwil with sweeping views of central Switzerland, Bergrestaurant Pfaffenboden is entering a bold new era. Now run by Clara Cortés and Luca Zarrelli – partners in both life and hospitality – this mountaintop retreat blends down-to-earth flavors with creative flair. Alongside them is chocolatier Simeon Rückert, who roasts cocoa beans on-site to craft his signature, fruit-forward chocolate. Their philosophy is simple: honest food made from local ingredients, prepared with care and curiosity. Think Walchwiler milk ice cream, bratwurst caramelized over a Japanese yakitori grill, and slow-cooked veal cheeks – if you ask ahead. Reopening April 27.
Ciao da Qui – A Piemontese Makeover in Zug
© Ciao da Qui
A familiar address gets a fresh Italian twist. The much-loved Grand Cafe has transformed into Ciao da Qui, bringing authentic Piedmont flavors and a carefully curated wine list from their own vineyard, Cantina Ciao Mondo. Italian breakfast pastries, hearty evening meals, and cheerful aperitivos are all on the menu. Set right on Bahnhofstrasse, the space invites you to linger over a glass of Barolo or share a Tavolata with friends. It's a little piece of northern Italy, nestled in the heart of Zug.
TReat. – Clean, Conscious Eating in Cham
© Papieri Cham
Tucked into the stylish Papieri Areal in Cham, TReat. offers a fusion of science and flavor. Created by the OYM performance center, this lunch-only restaurant focuses on sustainable, organic meals designed by dieticians and nutritionists. Think plant-forward, protein-rich bowls and rotating menus based on performance-driven research. With sleek interiors by Beyond Design, it’s as visually impressive as it is nutritionally on-point. No alcohol, no shortcuts – just fresh, functional food that fuels your best self.
Luma – Baar’s New Apéro Darling
© Zuger Zeitung / Stefan Kaiser (Baar, 15.04.2025)
Say goodbye to burgers and hello to Apéro vibes. Luma, the new face of the former Cheers Bar, opens this May in Baar. Run by Stefania Branca, Luma aims to be your cozy after-work escape -serving Italian-inspired small bites, elegant cocktails, and a warm, welcoming atmosphere. The space is being refreshed with softer colors and a more open design, while the vibe is all about winding down and connecting. A small but vibrant bar with a glowing name (Luma means “light” in Italian), this is where evenings shine.
Café Ritz – A Historic Name, A Fresh Italian Revival
© Ristorante Ritz
Once one of Zug’s most beloved cafés, Café Ritz is back with a new identity as Ristorante Ritz. Helmed by Sami Ramadani and located on Neugasse, the restaurant blends history with modern Italian comfort. Start your morning with a cappuccino and croissant, then return for wood-fired pizza, housemade pasta, and fine antipasti. It’s a cozy spot where locals and newcomers alike can feel at home. With an iconic location and decades of character, Ritz is writing a new chapter – and you’re invited.
Zug’s culinary landscape is changing – and it’s never tasted better. From heritage-rich landmarks to health-focused newcomers, there’s something delicious for every palate. So, whether you're new in town or a local on the lookout, now’s the time to explore these fresh faces and flavors. Bon appétit, or as we say here – en Guete!