Explore Zug with CityBot – Your Personal City Guide

Whether you have just arrived in Zug or have lived here for years, there is always more of the city to discover. CityBot turns your smartphone into a personal city guide, with self-guided themed tours that allow you to explore Zug whenever it suits you – and the entire experience is available in English as well as German.

A city tour without the timetable

Traditional guided tours are a great way to get to know a city, but they normally mean being in a particular place at a particular time. CityBot offers a much more flexible alternative.

The free app includes a selection of themed walking tours through Zug. Simply choose a tour, head to the starting point and follow the route on your phone. At the different stops, CityBot provides stories, background information and interactive content explaining the places around you. There is no guide to book and no group to keep up with, so you can stop for a coffee, spend longer somewhere that interests you or continue the tour another day.

The tours have been created together with local experts and are designed to reveal some of the stories behind the city rather than simply directing you from one landmark to the next. Topics include Zug's historic Old Town, its economic development and other aspects of the city's culture and history. The CityBot platform itself describes its tours as ranging "from cherry trails to crypto valleys", reflecting just how varied Zug's story has become.

And yes – it is available in English

For international residents and visitors, one of the most useful aspects of CityBot is that the information is not limited to German. The Zug version was developed with content available in both German and English, including the information accompanying the city's themed tours.

That makes it particularly useful when friends or family are visiting from abroad. Instead of trying to remember the story behind the Zytturm or explaining how Zug developed into the international business centre it is today, you can simply set off together and let CityBot provide the background along the way.

More than just guided walks

The tours are arguably the best reason to download CityBot, but they are only part of the app.

If you do not want to follow a predefined route, its spontaneous mode can suggest places to visit based on factors such as your interests, current location, time of day, weather and places you have already explored. The app also includes local attractions, events, restaurants and other recommendations.

Each suggestion can be viewed on the map together with walking information, making it useful for those moments when you have an hour to spare and simply want to see something nearby.

A good way to rediscover your own city

CityBot was developed with visitors in mind, but you certainly do not need to be a tourist to use it.

For people who live in Zug, the themed tours are an easy way to notice places that are normally passed without a second thought. You may walk through the Old Town regularly, for example, without knowing the stories behind many of its buildings, streets and landmarks.

So the next time you have visitors, want an idea for a weekend walk or simply feel like learning a little more about where you live, CityBot is worth opening.

Ready to explore Zug? Download the free CityBot app