2021 Holiday Gift Guide

It’s that time of year again where we begin scratching our heads pondering over what to possibly get our nearest and dearest this holiday season. Here’s a one-stop-read for the best boutiques in and around town that will have you ticking off your list with ease. 

Season’s spirits

Bachweg Brewing

Specially crafted and limited run craft beers brewed with high-quality and seasonal ingredients. Produced locally in Edlibach since 2015, the diverse range covers all tastes and flavour profiles from light to dark to fruit to spice.

Seestrasse 15b, 6300 Zug


Most popular for their Zuger kirsch but also stocking a fantastic Christmas plum brandy, the Etter family has been distilling premium fruit brandies since 1870. Our personal favourite for family and friends abroad to fall in love with something local to Zug.

Chollerstrasse 4, 6300 Zug


Weihnachts-Geschenkholzkistli 40cl, 29.5% Vol. | ETTER Shop

Pure luxury

Atelier Wassmann

Since 1989, Atelier Wassmann located on the Kolinplatz has been creating one-of-a-kind fine jewelry and accessories that stay true to goldsmith’s tradition. Think beautifully vibrant gemstones for her and personalised initial cufflinks for him. 

Kolinplatz 3, 6300 Zug


For leading luxury watch brands such as Rolex or Hermès look no further than Rösselet. Founded in 1911 by a master watchmaker and now run by the 3rd generation, Rösselet is one of the oldest specialty shops in Zug as reflected by its location in a listed building.   

Aegeristrasse 4, 6300 Zug

Unexpected gems

Something Different

As the name implies, Something Different in Menzingen is the go-to destination for unique gifts from local artists and craftspeople. Handmade and imperfectly perfect, the wide range covers everything from cosy knits to original paintings and home décor.

Hauptstrasse 7, 6313 Menzingen


If you’re looking for gifts that don’t cost the earth (literally!), give Parapura a try. The online store stocks hundreds of premium eco-friendly items that make wonderfully practical gifts – from soy candles to children’s bamboo crockery, beauty staples or zero waste gift sets.

Online only, www.parapura.ch


More than 3000 items on a shop floor measuring only 54m2 – need we say any more? Wunderbox in the Old Town stocks a bunch of wonderful, creative, and quirky gifts, many typical Swiss and supporting social causes.

Fischmarkt 10, 6300 Zug

Wellbeing & fitness


A unique subscription for the time poor. Aurum’s high intensity interval and strength training only takes 6 minutes a week, harnessing science and technology for a futuristic workout that doesn’t disappoint. Their modern and centrally located studios are a compelling bonus.

Baarerstrasse 86, 6300 Zug 

Beauty Angel

Whether hairdressing, makeup, nail treatments, laser therapy or massage, you can’t go wrong with a gift certificate from Beauty Angel, which offers a whole range of beauty treatments in a lavish salon.

Gotthardstrasse 28, 6300 Zug


Fuel for body and soul, a pilates retreat is the perfect way to recharge, find inner peace and improve one’s pilates skills too. The next retreat is taking place at the lifestyle and lakeside hideaway Hotel Vitznauerhof in November 2022 and is the perfect gift. 

Bundesstrasse 6, 6300 Zug