Zug Tourismus discovers the Aegeri Valley

Alongside the urban part of Canton Zug, which is increasingly evolving into the third city-canton of Switzerland, there is also the contemplative, idyllic and historic Aegeri valley. The team from Zug Tourismus set out to explore this area, and discovered a tourist jewel that continues to appeal to guests from home and abroad.

On their study trip, the whole team of Zug Tourismus travelled with their CEO, Patrizia Hofstetter, to the Aegeri valley. The aim of the excursion was to find out what the Aegerital-Sattel Tourismus promises its holiday and day visitors with its slogan “Aegerital-Sattel – a beautiful place to discover”. President Fridolin Bossard welcomed the partner organisation from Zug and immediately invited them to see two highlights: to visit the Morgarten information centre and the new Aegeribad. Pirmin Moser, the municipal secretary of Sattel, took over the tour through the Morgarten Information Centre, which was newly established in 2015. He reported on the current state of research regarding the conflict between the Habsburgs and the Schwyzers at Morgarten, but also how the " Morgarten myth " has changed over the course of seven centuries, and how this still attracts thousands of visitors to Lake Aegeri and the Morgarten - a tourist phenomenon that was of great interest to the visitors from Zug Tourism.

The ladies in the group, who were a little less enthusiastic about the battle, were captivated by the oldest wooden house in Switzerland, which stands right next to the centre and has an informative video presentation of the lifestyle in the Middle Ages. The group then visited the Aegeribad with its spacious wellness area, where managing director Tobias Herger discussed the touristic importance of this spa in a uniquely beautiful location. Last but not least, the group was also impressed by the sustainable production of heat using wood chips from the valley and the high quality of the water which , thanks to state-of-the-art technology, complies with the standards of the food regulation for drinking water. It was also pleasing to hear that the ambitious expectations regarding the number of visitors met after twelve months of operation.

The Aegeribad is not only heavily frequented by the people who actually live in the Aegeri valley, but has also become a tourist magnet for guests from near and far.

The Morgarten myth still fascinates thousands of visitors.