The canton of Zug playfully urges the population to becoming more active

The Office for Sport and Health Promotion is launching the "Hey Zug – this is how zest for life arises" campaign to promote and strengthen mental and physical health.

In the next twelve weeks, the population of Zug will be invited to participate in various "challenges" as part of the "Hey Zug" campaign, says the Zug Health Directorate. This is being done with the aim of "promoting the individual joy of life in this time of limitations". The "Challenges" thereby cover a wide range – from exercise in the fresh air to self-care and creativity.

First target: Canton Zug runs all around Switzerland
The launch of the campaign should encourage movement – which is especially important in times of home office and limited sports offerings. By counting the steps walked, the population of Zug should walk the equivalent of once around Switzerland, i.e. 1,935 kilometres, or about 2.7 million steps, according to the communication.

The health director Martin Pfister is quoted as follows: "If around 500 people from Zug walk 5,000 steps each, we will already have walked around Switzerland once. Let’s get active, start running and collect steps together!”

For those interested, selected routes have already been put together all over Zug on the campaign website www.hey-zug.ch, which can be explored. The accumulated steps should be entered directly on the same page, so that they will be counted towards the set goal for the circumnavigation of the country. In addition, impressions and experiences can be shared on the various social media channels using the hashtags #HeyZug and #BewegDich.

More activities to follow
The next activities and challenges are already planned, says the Health Directorate, and all current information can be found on the above-mentioned website. The Office of Sport and Health Promotion also posts reports about these on Instagram (psychic.health.zug and sport.gesundheit.zug) and on Facebook (Mental Health Train and Office of Sport and Health Promotion).