Cham, 02.10.2019

In the sound studio in Cham: from the idea of a song to marketing

Anyone who would like to record their own song or join the DJ business will soon have access to a new platform at Hinterbergstrasse 21 in the Cham industrial area. Together with other colleagues, DJs Robin Tune and Danny Carlson are setting up a new, 250-square-metre recording studio here. There will be two control rooms, a singing cabin and a room for the live recording of instruments, as well as offices and a lounge. The work has already started in the former storage room on the top floor of the commercial building.

The company behind it all is Roda Music GmbH. "Roda" is made up from the real names of the DJ's - Robin Tiedemann and Dennis Petermann. Tiedemann, aka Robin Tune, lives in Brunnen, but has a close connection to the canton of Zug. He works in the real estate sector here, and has often performed as a DJ in the Zug L&G Club. Petermann, aka Danny Carlson, is from the canton of Zurich. Together with Tiedemann, he manned the turntables at the Swiss Federal Wrestling Festival (ESAF) in Zug in August. The team also includes Maurice Wismer from Zug, with whom they founded the Adorma Records label. "Above all, we cover the Big-Room-House, Dance-Pop, Electro and Future-House music styles," explains Robin Tiedemann. A sub-label has been set up for R'n'B, hip-hop, trap and other styles, headed by Jan Repi, aka Azuma, from Zug.

The young entrepreneurs have big plans. “We offer the whole package in our studio. Musicians receive support in all areas, from the very first idea for a song, through the graphics to the release," says 26-year-old Tiedemann. Services include schools for producers and DJs and production work, and the new label also covers the marketing and distribution of pieces. In addition, we have some graphic artists available who can produce music videos, for example.

Robin Tiedemann is convinced that there is a demand for a large, modern and comprehensive studio in Central Switzerland. “Young people who have an idea for a song find it difficult to produce and then publish it. We want to offer such young talents an opportunity.” There is no-one older than 30 in the team of Tiedemann and Petermann. But how much does it cost to produce a song with them? "That depends on the work we put in," explains Tiedemann. But they want to offer prices "below the industry average". The company and the label will soon also have a homepage where interested people can find more information.

The young DJs Robin Tune and Danny Carlson are opening a recording studio in the Cham industrial area. They have big plans.

The technical equipment and the set-up of a modern recording studio cost a lot of money. Tiedemann and his colleagues were able take some equipment with them from the studio they had previously rented, and some new equipment has been purchased. “We were very lucky with the premises. The owner is very generous.” The building belongs to Pierre Sudan Leasing and Finanz AG, for which Tiedemann also works. The young music enthusiasts have budgeted a six-figure amount for the project. "We had to bring in a lot of money ourselves, and also save, that's clear," says Tiedemann.

He expects that everything will be ready in four to six weeks. "We want to open before the end of the year," he says. It’s still too early to fully rely on the music business as their main source of income. "We don’t want to rush things," he explains. Most of the work in the studio takes place in the evening and on weekends. "That’s very compatible with my job, in which I’m very flexible." Music is still "just" a passion. "But it would be nice if I could live from it one day."