Rotkreuz, 19.04.2024

A second life for the dinner jacket

Can the fashion industry be sustainable? Yes, if Lorenz Pöhlmann has his way.

Lorenz Pöhlmann from Zug is the founder and CEO of Adretto. The young company is known from the TV programme "Höhle der Löwen" (the RTL version of Dragon’s Den) and was able to convince two investors in 2021. The concept? Suits, dinner jackets and accessories can be rented from Adretto, instead of being bought outright.

Investor Jürg Schwarzenbach (centre) was convinced from the outset by Adretto founders Lorenz Pöhlmann (left) and Ibrahim Can and their idea of an online rental service for men's suits                      Image: Paesche Weidmann/zvg

An outlet sale day is now set to provide even more sustainability. On this day, suits from previous collections that have already been rented out will be offered for sale, as detailed in a press release. After all, every item of clothing deserves a second chance.

The outlet sale day will take place on 19 April from 12 noon to 8 p.m. in the showroom in Rotkreuz at Riedstrasse 1.

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