New head of marketing at ZVB appointed

The ZVB transport company has announced it has appointed Philip Hoffmann as its new head of marketing.

The 42-year-old, who holds a Master of Advanced Studies degree in communication as well as a national diploma in sales management at senior level, was previously employed by the V-ZUG household appliance-manufacturing company, ending up as head of digital business innovation there.

In assuming his new responsibilities, which include that of being a member of the management board, Hoffman will be following in the footsteps of Bruno Meyer, who is retiring after 17 successful years in the job. He will be staying on to assist his successor until the end of 2018, from which time Hoffman will be alone at the helm.