Bossard gets stadium naming rights for CHF 2 million

In a press conference on Wednesday, Zug mayor Dolfi Müller officially announced the name of the new ice hockey arena that will replace the old Herti Stadium. The Bossard Group, which is a local-based manufacturer of screws which sells to international clients, has acquired naming rights to the stadium for ten years at a cost of approximately CHF 2 million.
 
Though the official price was not announced, it was made clear that the Zuger Kantonal Bank paid CHF 3 million to the EVZ ice hockey club on the condition to prevent any other financial institutions from acquiring the naming rights, which takes the figure up to CHF 5 million, which was the original target figure.
 
City councillor and financial director Hans Christen feels the situation ended well, despite the time it took to finding a sponsor in the current financial crisis. “Bossard is moving across the street from the Bossard headquarters to the Bossard Arena,” he smiled. 
 
Beat Grob, CEO of the Central European region of the Bossard Group and member of the board, did some research into Bossard history and discovered that in November 1967, Bossard was already involved in the building of an ice rink. “Bossard Arena is the proud name of a proud company in a proud city," he said, visibly proud himself that the Bossard name will receive international attention.
 
The Bossard Group has been based in Zug for 178 years and is a global suppplier of screws. Bossard has been a family run firm for seven generations and they employ 1,500 workers. The new Bossard Arena is due to open in August 2010.