Cham,19.03.2018

New head of tourist board elected

Sara Hübscher has been elected new head of the Cham Tourist Board, taking over from Hans-Martin Oehri who had held this role for 30 years.

During this three-decade period in office, Oehri oversaw a number of touristic milestones in the municipality, for example the opening of the mini-golf course at the Villette Park, the introduction of the village and Christmas markets as well as the opening of the River Lorze Industrial Heritage Path, to mention just a few. Earlier this month Sara Hübscher, who promotes the brand of the Hug bakery company of Lucerne, was elected as his successor.

In an interview with a journalist of the Zuger Zeitung, the 38-year-old explained how she would be going about her new responsibilities. First of all, she paid tribute to all her successor had done and admitted wondering whether she could follow in his footsteps. However, she also said that it was not always appropriate to follow in other people’s footsteps but rather set out on a new path of one’s own.

Hübscher explained that she had joined the board of the Cham Tourist Board some three years ago, though she did not set out to become chairwoman. “It was about one year ago that Hans-Martin Oehri asked me if I was interested in taking over the chair and I took a while to think things over before I said yes.”

As to why she had become engaged with the board in the first place, she said she was herself from Cham and enjoyed working together with other people who had ideas they wanted to realise. She joins a team of eight, all more or less of the same age.

Not that she is new to such work, as she has worked at the Zug Tourist Board for three years. Indeed, it was on her last working day there that Oehri asked if she might like to take the minutes at the tourist board meetings in Cham, which she readily accepted.

Among the jobs the board is expected to do on behalf of the council, is to organise the 1 August (Swiss National Day) celebrations, as well as the afore-mentioned village and Christmas markets. Then all the events of the local clubs and associations, some 120 in all, have to be listed and coordinated in order to be able to produce a calendar of them all. What is more, in her new role she is keen to keep the Garden Days and Jazz in the Village events going. She has no plans for any major changes, apart from the odd adjustments here and there, and certainly not before consulting all those involved in organising events. Indeed, as she summed up (in English) “Cham is great already”.