City of Zug, 22.05.2020

Positive messages at a difficult time

On Wednesday night, the facade of Siemens in Zug was illuminated in large bright letters  The messages "#BleibtGesund", "#StayHealty" and "#InThisTogether"could be read on the facade of Siemens Switzerland. With these light projections, Siemens Switzerland wanted to send out a "motivational signal" during the corona crisis.

Siemens Switzerland carried out light projections at various company locations on Wednesday night, May 21, including at the global headquarters of the Siemens Smart Infrastructure unit in Zug. "In order to provide a counter to the many negative reports around Corona, we also wanted to spread some positive messages," states a press release from Siemens Switzerland.

Light installation at Siemens Switzerland in Zug

How important teamwork is has been clearly shown during the Corona crisis. Solidarity and cooperation in difficult times are extremely important, not only for society in general, but also for Siemens as a globally active company, the communication continues. The light installations are intended to send a small, motivating signal and to draw attention to the fact that this crisis can be mastered together.

The projections at the various Siemens locations were only projected onto the building facade for a few hours. The promotion was not advertised in advance; to avoid attracting crowds of people.