City to have a Kirschtortenplatz

There was recently a proposal to rename a square in Risch after a car brand. But the resistance of the population against the Porscheplatz was too great. The council backed down, and the road will keep its existing name “Blegistrasse”. Nevertheless, a square in the City of Zug will be renamed – not after a car brand, but after Zug’s most famous local delicacy.
 
Today's Dreispitzplatz place, where the Gotthardstrasse and the Alpenstrasse cross, is to be renamed as the "Kirschtortenplatz". The reason for the renaming is an anniversary: the Zug specialty is celebrating its 100th anniversary in 2015. According to information from André Wicki, Head of Construction in Zug, the city council approved the change in the fall of 2013.
 
"The square is very centrally located, and the Kirschtorte is a well-known and popular synonym for train. A square with this name will have a positive impact”, says Heini Bruno, owner of the Treichler confectionary shop and Vice President of Zug Kirschtorte Society. Zug has been associated with cherries for more than 400 years.
 
The renaming is just one part of the activities planned for the Zug Kirschtorte (cherry cake) anniversary. There will also be a “Cherry Cake Mile” in the city centre, where information about Zug’s specialty will be provided at five locations – the Bahnhofplatz, the Kirschtortenplatz, by the music school, and on the Bundesplatz and the Poststrasse.
 
There will be historic pictures, graphics and texts about the Kirschtorte," explains Bruno Heini. The goal is to make information about the Zug specialty accessible to all. "We want to show the background of this cultural heritage. The information will be aimed at both locals and tourists", the Lucerne entrepreneur continues. The only limitation is that the texts are only available in German.
 
The idea for the “Cherry Cake Mile” arose in collaboration with Zug Tourism. "We found that there is great interest in the Kirschtorte and its history. We have already carried out hundreds of guided tours of the bakeries over the years,” says Heini. Zug Tourism also receives many enquiries. The information found on the boards will be historically accurate, emphasizing "evidence and not simply claims." The planning application for the Information stands can be examined up to October 15. If all goes to plan, the Cherry Cake Mile will then be opened in mid-May. Further activities are planned for the anniversary in the fall of 2015, but no details will not be revealed yet.